TELL YOUR MARKETING STORY

Are you a lighting manufacturer, distributor, agent or specifier looking to increase  your market share, introduce a new brand or products or prepare to transition from LED to networked controlled smart lighting? We can help you market your story and generate leads.


Bob Eminian and Creor Group has been actively marketing lighting solutions since 2008.  We're based on the west coast, near Silicon Valley, where the future of lighting is decided.



FROM LUMINAIRES TO LAMPS

We understand the market.  Our story began with support of LED components and light engines from Samsung, continued with commercial and industrial luminaire and lamp solutions from leading innovators like Lunera, and extended into support of of lighting agents and agencies.


We develop tools and campaigns for lighting OEMs and agents. And we  support, and even manage, retail programs for both  in-house ecommerce or through established resellers like Amazon and 1000 Bulbs.



SMART LIGHTING AND CONTROLS

Today, in addition to marketing lighting, we're helping shape the narrative on the transformation of lighting  systems to smart lighting and IoT gateway platforms.  Literally tearing up the old playbook and helping lighting OEMs launch game-changing, lighting-based solutions, for energy management, networked, lighting controls, indoor location services and universal IoT infrastructure.



A FLEXIBLE TEAM, READY TO HELP

We have a flexible organization  and can assist you with your marketing needs.  It can be as comprehensive as a full marketing audit/marketing plan/communications strategy to something as simple as a PowerPoint deck for your next meeting.


We know lighting, so you won't spend time teaching us your trade.  And we are expert marketing storytellers, making us an ideal bridge between technology, real estate, and brand expressions.


Give us a call today and let's shed some light on your story.

Get Started Today

Creor Group is here to help you.


CONSULTING

Trust us as  your marketing consultant or outsourced CMO to sharpen your strategy, develop your story and prepare your team.


BRANDING

Our creative team can refresh or adopt your brand for the U.S. market.


ASSETS

We'll design and produce your print and digital assets and prepare your for events. Web and social media sites, brochures, tech docs, sell sheets, email and print flyers, infographics -- you need it, we can produce it.


COMMUNICATION

Social media and public relations, customer and channel-facing email campaigns, SEO advertising and speaker events - we can express your story in any way necessary.


LEAD GENERATION

Need leads? We develop and implement campaigns for you or your channel partners - including retailers like Amazon and 1000 Bulbs.

Visit Creor Group

Marketing Services for Lighting

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  • Messaging
  • Brand story
  • Marketing strategy
  • Competitor/customer profiling
  •  Integrated marketing plans

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  • Corporate brochures / reports
  • Product  / solution brochures
  • Print / digital catalogs
  • Cut sheets / installation guides
  • App notes / tech briefs 

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  • Websites and campaign pages
  • Email blasts
  • Animations / Illustrations
  • Social media pages
  • Digital ads

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  • Product photography
  • Installation photography
  • Training videos
  • Photoshop services
  • Event coverage

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  • PowerPoint decks
  • Channel training / campaigns
  • Lead generation programs
  • Trade shows planning/support
  • Webinars

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  • Media relations
  • Social media platforms/content
  • Blogging
  • Networking/forum review
  • Speakers Bureau

Get your lighting solutions noticed.

Visit Creor Group