Whether you're an established lighting leader, ready to transition to new markets or solutions; an emerging innovator looking to break from the pack; or a new entrant needing to differentiate yourself in a crowded, rapidly changing market, we have experts and resources to help you succeed.
Our team of consultants has over 100 years of combined experience in the lighting industry, providing services and leadership in product and brand marketing, rep and distributor channel programs, lighting and controls engineering and installation, mergers, acquisitions, and ecosystem partnership development and public relations in lighting, controls, and smart buildings.
We also go beyond consulting to help you implement your strategies and achieve your goals with integrated, in-sourced resources. Let's talk about how we can help put you in the spotlight.
Bob Eminian and Creor Group will tell your story. We'll find your voice, express brand through corporate communications, websites, collateral, sales tools, and reach your audience with lead generation campaigns, events and speaking events.
Let Marco Sciorelli knows how to create clear, accurate Installation guides, product specs and application notes, especially for controls. And if you're contemplating controls, we can plan and manage installation projects and create use-case scenarios that capture valuable insight.
Relationships are the key in public relations. Carol Warren has been nurturing relationships with lighting and controls editors and social influencers for over 10 years. Press releases, media outreach, copywriting, speaking events, and award submissions are just some of the ways to connect you to the LED influencers.
Vincent Rerolle will help you develop a growth strategy to succeed in the face of the continuing changes in lighting technology, evolution of controls sophistication and possibilities of transforming smart buildings and commercial IoT using lighting systems. This may include mergers and acquisitions, developing ecosystem partnerships, and planning for a successful exit.