Born of the union of creo, to create; and reor, to think; Creor means creative thought. Established in 2001, Creor Group is a thoughtful consulting practice, a flexible creative house and a frugal partner in the management of our client's marketing investments.
We use tools and processes developed by Bob Eminian including the Optrian Marketing Method to help our clients find their voice and the Product Passport Process to both guide the story expression by our virtual team and implement integrated campaigns to reach your audience.
Through Creor, I typically help companies, small to large, preparing to launch, or already established leaders needing a boost or repositioning to get to the next level. I don't drink the cool-aide, but see myself as an outside-insider that helps your leadership team find their north star, develop their voice, tell their story and reach their prospects and customers.
I like to instill a discipline that includes repeatable, measurable processes and ensures that your marketers, sales team and employees can always tell your company, product or service story.
I'm a firm believer in setting up achievable stretch goals after assessing resources and timelines, being realistic about budgets v. revenue v. expectations. The best approaches use a part of the budget upfront for planning and research to determine how, or even if, to spend the rest, and then going all-in to execute with perfection.
I have been successfully telling marketing stories for nearly thirty-five years, nearly ten of those in lighting. My group uses a marketing process and methodology that I developed and refined as a marketing executive at Advanced Micro Devices (AMD) in the 80's and Samsung in the 90's. It's delivering billions of dollars in revenue on new product, service and brand launches. I founded Creor Group in 2001, leading a network of award-winning talent to tell the stories of clients such as Samsung, Lunera, SC Johnson & Company and NEC, to name a few.
My clients tell me I'm a unique and valuable bridge between the client-side and agency-side of marketing. With degrees in engineering, business and as a Certified Business Communicator, I can guide a team to craft a story and voice that will resonate with the end customers of our clients.
I'm doing what I love -- helping clients, both established and startup, launch products, businesses and brands -- and to tell their story to an audience who cares, in the most approachable way.
We want your lamps, kits, and luminaries to shine in the market.
With Creor Group, you'll get the time and guidance you deserve to optimize your lighting marketing. Whether you are just starting out, or need to refresh your brand, we can work with you to create a brand story that will reach your target customers and channel where they live -- online, in social, at the mail box or on a store shelf.
And we'll take your message to them with effective lead generation programs. With our lighting consulting partners, we can also help maximize your marketing with your channel development, grow strategies, technical support and public relations.