It is next to impossible to reach meaningful scale, in an economically sustainable manner, without leveraging the existing channel of lighting agents and distributors. Over the past 75+ years, the industry has gone through much change and disruption, however the one constant has been the lighting channel.
While their roles have evolved and the “portrait” of an agency or distributor has changed, the one absolute in the lighting industry has been the indisputable value of the lighting sales channel.
Many have tried. Venture capital backed darlings, multi-billion dollar foreign conglomerates, incredible and huge companies that have wild success in their technology sectors, but nearly all failed to succeeded in a sustainable manner.
Jay Goodman and his team work with Creor Group, applying his 30+ years of lighting industry experience to help clients build successful channels with agents, distributors, ESCOs, and import/export manufacturers.
Give us a call today and let's get your channel enabled to sell.
Creor Group is here to help you.
Define the strategies to build or optimize your sales channels.
Recruit your agents, manage your contracts and train them to sell. your line,
ENABLING THE CHANNEL
We'll design and produce channel sales tools like sell sheets, store demos.