BUILD YOUR CHANNEL STRATEGY. TAKE YOUR MARKET SHARE.

It is next to impossible to reach meaningful scale, in an  economically sustainable manner, without leveraging the existing channel  of lighting agents and distributors. Over the past 75+ years, the industry has gone  through much change and disruption, however the one constant has been the lighting channel. 


While their roles have evolved and the “portrait”  of an agency or distributor has changed, the one absolute in the lighting industry has  been the indisputable value of the lighting sales channel.


Many have tried. Venture capital backed darlings, multi-billion  dollar foreign conglomerates, incredible and huge companies that have  wild success in their technology sectors, but nearly all failed  to succeeded in a  sustainable manner.


Jay Goodman and his team work with Creor Group, applying his 30+ years of lighting industry experience to help clients build successful channels with agents, distributors, ESCOs, and import/export manufacturers.



Give us a call today and let's get your channel enabled to sell.

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Creor Group is here to help you.


STRATEGY CONSULTING

Define the strategies to build or optimize your sales channels.


CHANNEL IMPLEMENTATION

Recruit your agents, manage your contracts and train them to sell. your line,


ENABLING THE CHANNEL

We'll design and produce channel sales tools like sell sheets, store demos.


Visit Creor Group

BUILDING AN OPTIMAL LIGHTING CHANNEL

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  • Jay collaborates with our team to help identify the market segments that value your capabilities. 


  • He'll help you identify where you can grow revenue, maximize margin and shrink the number of competitors you face.

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  • Do you need to start or improve your channel? We'll help create and execute your channel strategy.


  • Identifying and courting partners, negotiating compelling agreements, training the team and motivating the right agents to promote your line is the key to your success.

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  • Our team works together to define sales tools, sell sheets, demos and experiences that enables your agents and distributors to reach the customers you want and close the deals.


  • We can provide you turn-key sales tools or provide you with the assets and templates to make your own playbooks.

Get your lighting solutions noticed.

Visit Creor Group