The Lighting Consulting Dream Team

Bob Eminian


Bob is the founder of Creor Group and a marketing consultant with 12 years of successful product and brand marketing, lead generation campaigns, and event planning in the lighting and LED components/light engine industries. Over his 34 years in marketing, his introductions have surpassed well over $50B in revenue.

In addition to engineering and business degrees, he is a Certified Business Communicator.

  • Creor Group (Founder)
  • CREW Communications (Co-Founder)
  • Lunera Lighting
  • Samsung
  • AMD
  • iZ3D/NeurokOptics
  • Empact Software
  • Avtron Manufacturing



Jay Goodman


For over 30 years in the lighting industry, Jay has been building his own successful lighting companies and brands and helping lighting companies with training and managing reps, distributors, and ESCOs.

  • Goodman and Company
  • Apres Illumination
  • Eneref Institute
  • LumenOptix
  • GreenBallast


channel strategies

Marco Sciorelli


Marco is our practical, feet on the ladder, head in the plenum, lighting technologist and installation expert.  His blend of field experiences doing lighting retrofits, managing large scale controls deployments, conducting lab testing, and managing projects will give your team an edge.

  • Lunera Lighting
  • Oro Networks
  • Sasco
  • Redwood Systems


installation managment



Carol Warren


Carol has been promoting lighting for 12 years through public relations, social media, speaking bureaus, awards, and reviews. She works with the team to ensure a consistent messaging house will tell your story.

  • Antarra Communications (Founder)
  • CREW Communications (Co-Founder)


Public Relations

Vincent Rereolle


For 20 years, Vincent has helped business achieve their goals whether through mergers, acquisitions, or partnerships. His background in PaaS, SaaS and IoT models and building software ecosystems is critical to achieving your goals in transforming building lighting systems with controls for lighting, energy and real-time location -based services. Two of his public companies were sold to HP ($4.5B) and Intel ($800M).

  • McKinsey
  • Oracle
  • SAP
  • AWS


M&A and Ecosystems

Helping the lighting industry gow.

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